Day Two of Pub U

May 27, 2009 at 4:38 pm | Posted in Book Publishing | Comments Off on Day Two of Pub U
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Well, so much for reporting about Day 1 of Publishing University!  I got in late and missed Rudy Shur’s keynote talk and heard only part of Dominique Raccah’s. From what I heard and have been told, they both delivered outstanding presentations about the future of independent publishing. I’ll write about the details after I’ve listened to the recorded program.

Following their program, I attended a very nice reception for all of the attendees and got to connect with old friends and meet new foks. This was followed by a very fun dinner for the IBPA Affiliate Scholarship Recipeients at a French country restaurant on 2nd Avenue. What enjoyment it was to talk with people who had been recommended by their IBPA Affiliate Associations and selected by IBPA to receive a free tuition to Publishing University and a $500 stipend to help offset expenses.

Today started at 6:30 with preparation of the registration booth and membership table. I then helped out at both until 9:30 when I took a break to get on the internet to do some business for Ocean Publishing and to handle e-mail.  Then, back to the mezzanine for more help with registrations and such, followed by a fine luncheon/IBPA business meeting where Roland Lange, of Google Book Search, talked about that program and what he foresees for independent publishing. I’ll report more on this after I’ve digested my notes.

I was on a panel at 2:00, talking about “Marketing from the Inside Out,” along with Sue Sylvia and Carlene Sipola, the new IBPA president. I spoke on the importance of marketing and business focus, and how authors must have a platform on which to promote their books. This session was followed by Q&A, and then I broke to get back on the Net to write this blog.

Next will be a reception sponsored by Lightning Source, followed by casual dining with some long time friends. Then, its crash in bed so I can do it all over again tomorrow!

Independent Publishing Membership Outreach

April 11, 2009 at 11:37 am | Posted in Book Publishing | Comments Off on Independent Publishing Membership Outreach
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On April 3rd I had the distinct pleasure and honor to speak to a group of publishing association executives from around the country. Gathered for a day and half retreat at the Paradise Point Resort in San Diego, publishing representatives met to discuss how to improve their associations’ ability to serve membership during challenging economic times.

Sponsored and organized by the Independent Book Publishers Association (IBPA), the retreat is an annual event to assist IBPA’s affiliate association members to become more successful in their efforts to enhance the independent book publishing industry. Associations on hand included Arizona Book Publishing, Bay Area (CA) Independent Publishers, Colorida Independent Publishers, Hawaii Book Publishers, Independent Publishers of New England, Midwest Independent Publishers, New Mexico Book, Northern California Publishers & Authors, Northwest Association of Book Publishers, Publishers & Writers of San Diego, Publishers and Authors of Los Angeles, St. Louis Publishers, and Small Publishers, Artists & Writers Network.

My talk Friday morning, titled “Now, More than Ever,” introduced the first IBPA membership outreach to the independent publishing industry and, specifically, what I believe our affiliate associations need to focus on to insure that we all are serving our members at the highest levels they need and desire. With the active participation of the group, the talk covered a range of subjects, from the importance of new member acquisition and current member retention, to what potential members really expect from associations. A heavy dose of how to utilize the Internet and social media opportunities to keep ourselves in front of members and potential members was added, with an outpouring of ideas from the audience.

To sum it up, I had the time of my life being with these dedicated and talented publishing professionals. I can’t help but feel that I came away from the meeting with far more ideas and information than I may have left with them!

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