Independent Publishing Membership Outreach

April 11, 2009 at 11:37 am | Posted in Book Publishing | Comments Off on Independent Publishing Membership Outreach
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On April 3rd I had the distinct pleasure and honor to speak to a group of publishing association executives from around the country. Gathered for a day and half retreat at the Paradise Point Resort in San Diego, publishing representatives met to discuss how to improve their associations’ ability to serve membership during challenging economic times.

Sponsored and organized by the Independent Book Publishers Association (IBPA), the retreat is an annual event to assist IBPA’s affiliate association members to become more successful in their efforts to enhance the independent book publishing industry. Associations on hand included Arizona Book Publishing, Bay Area (CA) Independent Publishers, Colorida Independent Publishers, Hawaii Book Publishers, Independent Publishers of New England, Midwest Independent Publishers, New Mexico Book, Northern California Publishers & Authors, Northwest Association of Book Publishers, Publishers & Writers of San Diego, Publishers and Authors of Los Angeles, St. Louis Publishers, and Small Publishers, Artists & Writers Network.

My talk Friday morning, titled “Now, More than Ever,” introduced the first IBPA membership outreach to the independent publishing industry and, specifically, what I believe our affiliate associations need to focus on to insure that we all are serving our members at the highest levels they need and desire. With the active participation of the group, the talk covered a range of subjects, from the importance of new member acquisition and current member retention, to what potential members really expect from associations. A heavy dose of how to utilize the Internet and social media opportunities to keep ourselves in front of members and potential members was added, with an outpouring of ideas from the audience.

To sum it up, I had the time of my life being with these dedicated and talented publishing professionals. I can’t help but feel that I came away from the meeting with far more ideas and information than I may have left with them!


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